On the evening of January 13, 2024, the second episode of CCTV large-scale documentary "Casting" was broadcast on CCTV documentary channel, Xusheng Group Chairman Xu Xudong stood out as a top private entrepreneur in Ningbo Beilun die and mold industry, and was invited to participate in the filming of the documentary, to share the road of struggle of the top private entrepreneurs who jumped to the top from the sale of burnt cakes.

The "cast" documentary by the central radio and television station film and television drama recording center, focusing on the world's largest die-casting mold production base - ningbo beilun dalun three generations of entrepreneurs old, young and old entrepreneurs from scratch, from crude to highly sophisticated entrepreneurial process, the face of all kinds of difficulties and challenges, and constantly breakthroughs in the story of self, the courage to innovate.

Eating burritos on the top floor, made by the owner himself

The roof of Xusheng's headquarters building is a common venue for company group building, and making and eating baklava is a reserved program for every activity. The baklava stove is specially customized by Xu Xudong, the chairman of the group, who also often makes baklava with his own hands to reward the outstanding employees.

Xu Xudong, a native of Cidong Village, Beilun, Ningbo, is a leading figure in the mold industry in Beilun, but he has never shied away from his early experiences as a burner.

In 1985, at the age of 15, Xu Xudong worked as an apprentice in a mold factory without pay. In order to maintain the family's life, his younger brother, who had good grades in school, dropped out of school to open a breakfast store to supplement the family's income. Xu Xudong in order to help his brother to share the burden, 3:00 a.m. and his brother to get up together, do a good job of hundreds of burritos, and then go to work in the mold factory, the brothers did not experience childhood.

 "Experience is the greatest wealth, I have come through so hard, what am I afraid of now, what is the hard work now? The more difficulties and experiences you have, the closer you are to success." Xu Xudong said.

Perseverance and Unforgiveness

However, the development of enterprises will not always be smooth. Xu Xudong's choice of a mistake, the original steady development of the enterprise fell to the bottom overnight.

In 1999, Xu Xudong was optimistic about the export business of scooters and invested more than 2 million yuan to build a brand new production line. As a result, the European and American markets suddenly stopped importing scooters from China because of safety considerations. All of Xu Xudong's investment came to naught, and owed millions of dollars in foreign debt.

But Xu Xudong has a strong will and unforgiving spirit. "I'm a poor man anyway, I had nothing in the first place, so let's just start all over again. Don't worry, as long as I am in the spirit does not collapse, I will be able to earn back again, and more!" This is his promise to his wife, but also his encouragement and comfort to himself.

Today, Xusheng Group, founded by Xu Xudong, is the leading enterprise in Beilun die-casting mold industry. Almost every new energy vehicle of major brands running on the road has parts made by Xusheng inside. Currently, Xusheng Group is building a factory in Mexico to layout to North America ......

You have to be bold in business.

In 2013, the trend of new energy automobile industry has been revealed, but whether it can form a climate, people are still waiting and hesitating. Xusheng was the first one to take the plunge, cooperating with world-renowned new energy vehicle brands and investing heavily in the development of corresponding production lines.

With the explosive growth of the new energy vehicle industry, Xusheng Group took advantage of the situation and successfully listed in 2017, growing all the way to 11 factories and more than 40 production lines, becoming a leading enterprise in the transformation of the new energy vehicle track in Beilun.

"In anything you do, you have to be willing to take a risk, and something that you don't take a risk on means you don't have a big return. Wait for everyone all the people know something, you want this profit is very thin. Starting a business or doing business, you have to have a certain amount of gumption."  

Private entrepreneurs like Xu Xudong, is the epitome of countless wickerwork, thorny Beilun mold people. Their diligence, focus and courage, polished "Made in China" the most typical of a mold, but also forged an unusual road, that is, the rise of China's manufacturing must be the way.